A business’ customer facing employees establish how the public perceives the company. One negative experience can ruin a customer for life. In this clip from The Office, some of the employees share their past experiences in customer service roles. Hopefully your customer facing employees are nothing like Angela, and actually strive to assist the customers.
Customers need to feel like a priority. Word of mouth is still an effective marketing strategy, and one customer can recruit hundreds of new consumers because of one stellar experience. The Customer Service Profile is a tool used to shape and communicate your company’s customer service philosophy. It provides a comparison of an employee’s behavioral traits, proficiencies, and perspective on customer service to your company’s standards.
Assessments, like the Customer Service Profile, enable managers to place employees in the appropriate job and to coach them to their specific needs. The right employee can make all the difference in a customer’s experience with the business. Create an exceptional customer facing staff with the use of assessments that measure a person’s aptitude to serve others.
